Category: Digital Marketing

SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help […]

Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells […]

If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of […]

I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I […]

It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of […]

It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about […]

I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you […]

Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust […]

Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product […]

We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us […]

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize […]

“Wait … what just happened to my damn site, and why is it nowhere to be seen on the first page of Google?!”  Sometimes diagnosing […]

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like […]

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to […]

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a […]

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that […]

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory […]

Let me guess: You’re here because you’ve published an article and want to know how to get more eyeballs on it. But doing that is akin […]

SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs […]

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to […]

Looking for a list of the most popular websites in the US and Worldwide in 2024? We’ve pulled the top 100 most visited sites by organic […]

Here’s a 5-minute(ish), beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key […]

Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: […]

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an […]

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing […]

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll […]

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can […]

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, […]

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how […]

Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and […]

Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, […]

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for […]

An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics […]

I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me […]

Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our […]

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from […]

We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles […]

We’ve attended dozens of SEO conferences and some aren’t all they’re cracked up to be. Here are the ones we think are worth attending in 2024. Conference When Location Sydney […]

International SEO is the process of optimizing your website for users in different countries and speakers of different languages. Its goal is to drive more […]

Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. […]

Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win […]

We conducted an SEO pricing survey with 400+ industry professionals to find out how much SEO costs today. Here are the key takeaways: Monthly retainers […]

A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service […]

A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and […]

PageRank (PR) is a Google algorithm that ranks web pages in search results by evaluating the number and quality of links to a page. It […]

B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That […]

How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they […]

Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the […]

Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. […]

Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent […]

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more […]

SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content […]

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. […]

Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think.  I spoke with two influencers—Wes Kao and Matt Diggity—for […]

Welcome to the 2024 edition of our curated list of content marketing statistics. Each year we pick, vet, and categorize a list of up-to-date statistics […]

It’s no secret that the web is growing by millions, if not billions of pages per day. Our Content Explorer tool discovers 10 million new pages […]

Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a keyword map is […]

An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines. Campaigns commonly involve […]

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But […]

Struggling with your content marketing? Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, […]

How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s […]

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short […]

If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what […]

Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these […]

SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier. But how do you […]

Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use […]

Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning […]

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, […]

London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO […]

SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links […]

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  […]

It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of […]