Category: Digital Marketing

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find […]

Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode queries to identify the domains that appear most […]

AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To […]

When you search on the internet, there’s a good chance LLMs are involved somewhere in the process.  If you want any chance of visibility in […]

Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone […]

It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) […]

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click […]

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews […]

Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the […]

Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re […]

GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results […]

It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions […]

In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results […]

In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid growth of generative AI, businesses, […]

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google.  You’ve probably heard […]

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that […]

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the […]

Has AI and social media killed SEO in 2025? Not even close.  Here’s the thing: on one side, we’ve got how people feel about SEO these […]

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As […]

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive […]

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere […]

Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending […]

How much do traditional and AI search results overlap?  AI models draw on search engine indexes to enrich their static training data in a process […]

If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. We pulled one million […]

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd […]

I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search […]

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on […]

AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews […]

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But we’ve been to many and we’ll continue […]

Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited […]

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being mentioned more on the […]

In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than […]

Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get an account for Ahrefs. Everyday […]

Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or […]

We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated […]

You don’t need to be tech-savvy to build a website.  With AI, you can bypass coding, hiring a developer, or staring at a blank page […]

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product […]

Google is forever telling us that AI search is better quality… When they [users] get to a decision to click out, it’s a more highly […]

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). […]

AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since […]

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to […]

I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I […]

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when […]

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more […]

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on […]

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than […]

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the […]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking […]

Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly […]

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion […]

Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead […]

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change […]

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content I wanted to know which websites […]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking […]

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good […]

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter […]

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly […]

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But […]

With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t […]

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their […]

According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part […]

AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to […]

Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly […]

Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google […]

Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely rank on Google. But is that actually true? […]

We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system.  That’s where we are with optimizing […]

According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on […]

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team […]

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, […]

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were […]

Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the […]

The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year.  From AI tutors to classroom management platforms, both new […]

The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market.  […]

Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times […]

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your […]

A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, […]

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even […]

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly […]

You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How […]

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe […]

As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently […]

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just […]

This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit […]

The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the sponsors who bring in important […]

While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. […]

Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if […]

There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had […]

The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. […]

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide […]

Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This […]

Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or […]

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading.  A […]

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love […]

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need.  Before I […]

Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into […]

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: […]

Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, […]

Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of […]

Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs Podcast. We asked them about strategies that helped them scale. From […]

We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good […]

What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the days when just one search […]

Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. […]

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, […]

Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say […]

SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the best strategies fall apart faster than a bad backlink profile.  […]

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers.  […]

We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending saas startups. At the top of our list, you’ll find […]

We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending EV companies. At the top, you’ll find Green V, Vayve, […]

Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. […]

We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the […]

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization […]

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can […]

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy […]

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks […]

AI can write, but let’s be honest; it can also sound (dare I say) robotic.  Without a clear process, AI-generated content can feel generic, miss […]

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content […]

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to […]

Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate […]

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is […]

Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against […]

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and […]

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These are the 100 most expensive […]

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom […]

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to […]

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty […]

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was […]

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. […]

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next […]

We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are […]

I rigorously tested the most popular AI search engines to discover their strengths and weaknesses.   I ran this test for two reasons: As a […]

We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a […]

You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your […]

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your […]

SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This […]

SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the […]

I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which […]

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience […]

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking […]

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders […]

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a […]

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies […]

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was […]

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone […]

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending […]

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact,  I really loved the diversity—being held in […]

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how […]

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one […]

Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled […]

Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled […]

Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I […]

Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I […]

Get the week’s best marketing content Here are the top 100 trending products right now, showing their growth in Google Search volume in the last […]

At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media […]

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover […]

Generating demand is about making people want stuff they had no desire to buy before encountering your marketing.  Sometimes, it’s a short-term play, like an […]

We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped […]

Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. 100 most searched people on Google […]

Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect […]

Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in […]

Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t panic—I’ve got you covered. As research for […]

These are the 100 most asked questions on Google, along with their monthly search volumes. 100 most asked questions on Google in the U.S. # […]

I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how to do them. Track out-of-stock products […]

I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they shared, how to do them, […]

Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards […]

Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of the best ways to meet […]

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for […]

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which […]

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of […]

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients […]

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. […]

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract […]

Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need […]

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google […]

Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and rankings in search engines. Enterprise […]

Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It […]

Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a […]

HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for […]

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you […]

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is […]

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the […]

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and […]

After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways. No matter how many […]

SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics […]

AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more […]

Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, […]

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug […]

Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being […]

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in […]

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or […]

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page […]

Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to […]

Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, […]

Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in […]

Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, […]